Privacy Policy
Last updated: December 13, 2023
Thank you for visiting our website, mobile website, or mobile application ("app") (collectively, the "Platform"). Our commitment to protecting the privacy and security of your Personal Information is as strong as our pledge to nurture and grow the products and services of tomorrow. Please take a moment to read this Privacy Policy that explains how we collect and use your Personal Information and the choices you have.
This Privacy Policy describes how Corona Canada, Labatt Brewing Company Limited, a Canadian corporation, and its owned and affiliated brands ("we," "us," or "our") collect, save, use, disclose, protect, and otherwise process your Personal Information when you visit or use our Platform.
"Personal Information" means any information that (either in isolation or in combination with other information) enables you to be identified as an individual or recognized directly or indirectly.
Intended for Adults
The Platform is not directed to, and we do not knowingly collect Personal Information from, persons under the age of majority in their jurisdiction of residence. If you are under the age of majority and have entered this Platform by providing a false date of birth, you must immediately leave this Platform. Under no circumstances may you use this Platform or submit Personal Information to us if you are under the age of majority.
Contents
- What Personal Information Do We Collect?
- How Do We Use Your Personal Information?
- How We Share Your Personal Information
- Information About Our Platform
- Security Procedures and Retention
- Your Choices and Rights
- Changes and Updates to the Privacy Policy
- Contact Us
What Personal Information Do We Collect?
Depending on how you access the Platform, we may collect the following categories of Personal Information:
| Categories | Description |
|---|---|
| Contact Information and other information you submit directly | First Name, Last Name, Date of Birth, Email Address, Phone Number, Postal Code (Contact Information) or other information you provide to us directly. |
| Financial Information | If you make a purchase on the Platform, we may collect your Contact Information, billing number, billing address, credit card number, expiry date, CVV code, as well as your purchase details. |
| Account Information | To access and use our Platform, you may be required to create an account using your Contact Information, username and password. |
| Proof that you are legal drinking age | Legal Age, Date of Birth, Province or Territory |
| Information you submit or post on community forums, public spaces or social media | We may collect information you post on public spaces or community forums on our Platform. |
| Mobile application use | Some of our mobile applications tools such as geolocation, camera, and notification services ("mobile tools"). |
| Information submitted to our Contact Us Page | When you contact us with a comment or question through email, telephone, or the Contact Us form on our Platform, we will collect any information you provide. |
| Cookie Data | Personal information is collected through cookies, tags, pixels, clear pixels, beacons, and other similar technologies. |
| Location Information | Server log file location, internet service provider, unique identifiers, user, agents, or IP address. |
| Candidate Information | If you apply for a job with us, you may provide us with certain Personal Information about yourself, such as information contained in a resume, cover letter, or similar candidate-related materials. |
| Additional Information from other sources | Information we receive from other sources with your consent, such as our partners with whom we jointly offer services, or from advertisers, about your interactions with them. |
How Do We Use Your Personal Information?
| Purpose | Description |
|---|---|
| Providing products and services | If you order products or services from us, we will use your Personal Information to provide you with the products and services requested. |
| Registering you as a user | If our Platform requires you to create an account, we will register and administer your account on our Platform. |
| Administering contests, sweepstakes or promotions | When you enter one of our contests, sweepstakes or promotions, we use this information to administer your participation in the program, validate your eligibility, and fulfil your prize. |
| Providing you with promotional messages | With your consent, we may send you special offers, e-blasts, and information about other services that we believe may be of interest to you. |
| Providing targeted marketing on third-party Platforms | We may use services provided by third-party Platforms (such as social media and other websites) to create custom and look alike audiences and to serve targeted advertisements to you or others. |
| Providing location-based services and messages | With your consent, we may provide you with location-based services. |
| Displaying push notifications | We may display push notifications on your mobile device such as welcome messages, product features and promotional offers. |
| Improving our marketing efforts | We may use Personal Information and aggregated information to evaluate the effectiveness of our marketing efforts, target future marketing communications in more relevant. |
| Enhancing your profile with us | We may combine information you provide us across different devices, programs and brands. |
| Contacting you | We may use your Personal Information to contact you in response to a comment or question through email, telephone, or the Contact Us form on our Platform. |
| Responding to inquiries and processing job application | We may use Personal Information to respond to your questions, concerns, and complaints and to process and respond to applications for current and future career opportunities. |
| Improving our products and services | We use aggregated demographic, behavioural and other statistical information to improve and customize our Platform, products, services, and marketing efforts, analyze preferences, interests and purchases. |
| Validating your age | Only individuals who are drinking legal age may access our Platform. If you enter your name, date of birth and province of residence to enter our Platform, we will validate that you are legal drinking in your jurisdiction of residence. |
How We Share Your Personal Information
We do not sell, rent, or disclose your Personal Information for purposes other than those for which it was collected, as described herein, without your consent or as permitted by law. We may share your Personal Information as further described below:
- Service Providers: We may transfer your Personal Information (or otherwise make it available) to our third-party services providers.
- Third Party Advertising Companies and Media Partners: We allow third-party advertising companies and media partners to use cookies and similar tracking tools to collect information about your behaviors on our Platform.
- Business Partners: With your consent, we may provide your Personal Information to our co-sponsors or other business partners to use in accordance with their own privacy policies.
- Affiliates: We may share your Personal Information with our parent, subsidiaries, and affiliates within the Anheuser Busch InBev family of brands (Affiliates) who perform services on our behalf.
- Legal and Compliance: We and our Affiliates and service providers may disclose your Personal Information in response to a search warrant or other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law, or detecting, suppressing, or preventing fraud, or as otherwise may be required or permitted by the laws of Canada or any other country with jurisdiction.
- Sale of Business: We may transfer any information we have about you in connection with a proposed or completed merger, acquisition, or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of our business or as part of a corporate reorganization or other change in corporate control.
Information About Our Platform
Visiting our Platform
In general, you can visit our Platform without telling us who you are or submitting any Personal Information. However, we collect the IP (Internet protocol) addresses of all visitors to our Platform, as well as other related information such as page requests, browser type, device identifier (if you are using our mobile app), operating system, and average time spent on our Platform. We use this information to help us understand our Platform activity and to monitor and improve our Platform.
App Usage Information & Analytics
As with many apps, certain limited data is required for the app to function on your device. This data includes the type of device hardware and operating system, unique device identifier, IP address, language settings, and the date and time the app accesses our servers. We use this information to help us understand the activity on our app, to monitor and improve our app, and to tailor your in-app experience.
Cookies and Similar Tracking Technologies
We use certain standard web measurement and tracking technologies such as "cookies," web server logs, web beacons (also known as "action tags" or "one pixel gif files"), clear GIFs, or other statistics programs. A "cookie" is a tiny element of data that our website sends to a user's browser, which may then be stored on the user's hard drive so that we can recognize the user's computer or device when they return. We do this on our Platform (including mobile apps) and in emails that we send to you.
Analytics
Our website uses web analytics services such as Adobe Analytics and Google Analytics. Web analytics services use cookies to help us analyze how visitors use the website.
Linked Sites
Our Platform may contain links to other websites, including social media sites, which may have privacy policies that differ from our own. We are not responsible for the collection, use, or disclosure of information collected through third-party websites and expressly disclaim any liability related to such collection, use, or disclosure.
Mobile Applications
From time to time, we may offer certain mobile apps, including iOS applications ("Apps"), for download. We will use commercially reasonable efforts, given the limitations imposed upon us by third-party providers such as Apple Inc. and Google Inc., to clearly disclose what, if any, information is collected by the App, how it is used, and with whom it is shared.
Security Procedures and Retention
We have implemented reasonable administrative, technical, and physical measures in an effort to safeguard the Personal Information in our custody and control against theft, loss, and unauthorized access, use, modification, and disclosure. We restrict access to Personal Information on a need-to-know basis to employees and authorized service providers who require access to fulfill their job requirements.
We have record retention processes designed to retain Personal Information for no longer than necessary for the purposes set out herein or as otherwise required to meet legal or business requirements.
Your Choices and Rights
You have certain choices and rights when it comes to how we use your Personal Information:
Controlling Tracking Tools and Third-Party Advertising
We may use third-party advertising companies and/or media partners that use their own tracking technologies (including cookies and pixel tags) to serve ads on our Platform and/or on the sites on which we advertise. We and these third-party companies display interest-based advertising using information gathered about you over time across multiple Platforms.
Opting Out of Receiving our Emails and Texts
To stop receiving our marketing emails or texts, email us at crg@labatt.comThis link redirects to another website.. You can also click on the link provided at the bottom of each email communication or reply STOP to any text.
Controlling Tools on Your Mobile Devices
Disable Push Notifications:
To disable push notifications on your mobile device (iOS and/or Android), refer to settings on your mobile device.
Closing an Account on Your Mobile Devices:
A user can delete their Archibald account, by themselves, in the My Profile section of the mobile application.
A user can also have their Archibald account deleted at any time by requesting it to privacyofficer@labatt.comThis link redirects to another website.
Your Rights
You have the right to:
- Request access to, or correction of, your Personal Information
- Request information about how we have used and disclosed your Personal Information.
- Request to have your Personal Information deleted or forgotten from our records.
- Withdraw your consent to our collection, use or disclosure of Personal Information.
If you would like to exercise any of these rights, please contact us as described in the Contact Us section. Please note that these rights are subject to certain restrictions, and we may take reasonable steps to verify your identity before responding to your request.
Changes and Updates to the Privacy Policy
From time to time, we may revise the Privacy Policy. To help you stay current with any changes, we may take one or more of the following steps: (1) we note the date the Privacy Policy was last updated above, and (2) when we make a material change to the Privacy Policy, we may post announcements of such changes on the homepage of the Platform next to the link to this Privacy Policy. Your use of the Platform following the posting of any revised Privacy Policy shall be deemed acceptance of the revised policy, so we strongly recommend that you review the Privacy Policy periodically. If we are required by law to obtain your express consent for any changes to the Privacy Policy, then we will make a commercially reasonable attempt to obtain your consent before implementing such revisions.
Contact Us
If you have any questions or concerns about this Privacy Policy or the manner in which we or our service providers treat your Personal Information, or to exercise any of your rights or choices with respect to your Personal Information, please contact us at:
Privacy Officer
PrivacyOfficer@labatt.comThis link redirects to another website.
Labatt Brewing Company Limited
207 Queens Quay W, Suite 299, Toronto, ON M5J 1A7